Product-market fit:​ Understanding Indian consumers

Traditional product briefs tend to focus on defining feature sets. However, such approach ignores emotional side of the consumer’s mindscape and the role it plays in their purchase decisions. ​
Our unique approach to design research helps uncover both rational and emotional attributes of consumer’s psyche.

Traditional product briefs tend to focus on defining feature sets. However, such approach ignores emotional side of the consumer’s mindscape and the role it plays in their purchase decisions. ​
Our unique approach to design research helps uncover both rational and emotional attributes of consumer’s psyche. Traditional product briefs tend to focus on defining feature sets. However, such approach ignores emotional side of the consumer’s mindscape and the role it plays in their purchase decisions. ​
Our unique approach to design research helps uncover both rational and emotional attributes of consumer’s psyche. Traditional product briefs tend to focus on defining feature sets. However, such approach ignores emotional side of the consumer’s mindscape and the role it plays in their purchase decisions. ​
Our unique approach to design research helps uncover both rational and emotional attributes of consumer’s psyche. Traditional product briefs tend to focus on defining feature sets. However, such approach ignores emotional side of the consumer’s mindscape and the role it plays in their purchase decisions. ​
Our unique approach to design research helps uncover both rational and emotional attributes of consumer’s psyche. Traditional product briefs tend to focus on defining feature sets. However, such approach ignores emotional side of the consumer’s mindscape and the role it plays in their purchase decisions. ​
Our unique approach to design research helps uncover both rational and emotional attributes of consumer’s psyche.

Traditional product briefs tend to focus on defining feature sets. However, such approach ignores emotional side of the consumer’s mindscape and the role it plays in their purchase decisions. ​
Our unique approach to design research helps uncover both rational and emotional attributes of consumer’s psyche. Traditional product briefs tend to focus on defining feature sets. However, such approach ignores emotional side of the consumer’s mindscape and the role it plays in their purchase decisions. ​
Our unique approach to design research helps uncover both rational and emotional attributes of consumer’s psyche. Traditional product briefs tend to focus on defining feature sets. However, such approach ignores emotional side of the consumer’s mindscape and the role it plays in their purchase decisions. ​
Our unique approach to design research helps uncover both rational and emotional attributes of consumer’s psyche.